The business plan consists of a narrative and several financial
worksheets. The narrative
template is the body of the business plan. It contains more than
150 questions divided
into several sections. Work through the sections in any order that
you like, except for
the Executive Summary, which should be done
last. Skip any questions that do not apply
to your type of business. When you are finished writing your first
draft, you’ll have a
collection of small essays on the various topics of the business
plan. Then you’ll want to
edit them into a smooth-flowing narrative.
The real value of creating a business plan is not in having the
finished product in hand;
rather, the value lies in the process of researching and thinking
about your business in a
systematic way. The act of planning helps you to think things
through thoroughly,
study and research if you are not sure of the facts, and look at
your ideas critically. It
takes time now, but avoids costly, perhaps disastrous, mistakes
later.
This business plan is a generic model suitable for all types of
businesses. However, you
should modify it to suit your particular circumstances. Before you
begin, review the
section titled Refining the Plan, found at the end. It suggests emphasizing certain areas
depending upon your type of business (manufacturing, retail,
service, etc.). It also has
tips for fine-tuning your plan to make an effective presentation
to investors or bankers.
If this is why you’re creating your plan, pay particular attention
to your writing style.
You will be judged by the quality and appearance of your work as
well as by your
ideas.
It typically takes several weeks to complete a good plan. Most of
that time is spent in
research and re-thinking your ideas and assumptions. But then,
that’s the value of the
process. So make time to do the job properly. Those who do never
regret the effort. And
finally, be sure to keep detailed notes on your sources of
information and on the
assumptions underlying your financial data.
If you need one on one assistance with your business plan, you should go to one of the entrepreneurship centres in your comminunity. You should also attend a lot of business plan competitions to test out how your business plan would be compared to others. The more you pitch about your business, the more you will learn how the markets would respond and obtain feedback to improve from professionals.
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